Capital Skill Works

E-Commerce Marketplaces

Amazon, eBay, Etsy & E-Commerce Marketplace Management

Learn how to research products, create listings, manage marketplace operations, optimize products and understand e-commerce business workflows.

Duration
12 weeks / 60 teaching days (3-month intensive)
Level
Beginner to Marketplace Operator
Learning mode
Physical
Course fee
PKR 30,000
Monthly fee
PKR 10,000 per month
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Illustration of a workspace with marketplace listing and performance dashboards on screen

Course overview

12 weeks / 60 teaching days (3-month intensive). Practical model: 90% hands-on lab / 10% focused theory.

Capstone: A marketplace business simulation including product-validation scorecard, listing asset pack, unit economics, operational SOPs, advertising plan, dashboard and audit presentation.

Completion standard: Minimum 80% attendance and submission of at least 80% of daily practical evidence. Pass the final capstone using the instructor QA rubric; incomplete templates alone do not count as a capstone. Demonstrate the final work live and answer practical troubleshooting questions. Submit an organized portfolio/case study that explains the problem, process, final output and lessons learned.

What you will learn

  • Evaluate product opportunities using demand, competition, policy and unit-economics evidence.
  • Build compliant, conversion-focused listing assets for Amazon, eBay and Etsy practice stores/simulations.
  • Understand fulfillment, inventory, returns, customer service, account health and basic advertising.
  • Use seller dashboards and spreadsheets to make margin and performance decisions.
  • Prepare Pakistan-based onboarding/payment-readiness checklists while verifying current platform rules before live registration.

Who should join

  • Aspiring marketplace assistants
  • Virtual assistants
  • Store operators
  • E-commerce entrepreneurs

Tools and technologies

  • Amazon Seller learning environment/materials
  • EBay Seller Hub concepts
  • Etsy seller tools
  • Spreadsheets
  • Research tools
  • AI assistants

Complete curriculum

1. Week 1 — Marketplace Foundations and Pakistan

Five practical lessons, ending with the Week 1 integrated challenge: Unit economics, fees and margin model.

  1. 1. Marketplace business models and realistic expectations

  2. 2. Pakistan eligibility, identity and payment-readiness checklist

  3. 3. Choose a business model

  4. 4. Platform policies and account-health mindset

  5. 5. Unit economics, fees and margin model

2. Week 2 — Product Research and Sourcing

Five practical lessons, ending with the Week 2 integrated challenge: Build a product-validation scorecard.

  1. 1. Demand and customer-problem research

  2. 2. Competitor-listing analysis

  3. 3. Keywords and search terms

  4. 4. Sourcing, quality control and supplier questions

  5. 5. Build a product-validation scorecard

3. Week 3 — Amazon Listings

Five practical lessons, ending with the Week 3 integrated challenge: Amazon listing simulation.

  1. 1. Seller Central overview and registration concepts

  2. 2. Catalog, product IDs, categories and variations

  3. 3. Titles, bullets and descriptions

  4. 4. Product images and content planning

  5. 5. Amazon listing simulation

4. Week 4 — Amazon Operations

Five practical lessons, ending with the Week 4 integrated challenge: Amazon operations mini-project.

  1. 1. FBA versus FBM

  2. 2. Inventory and replenishment

  3. 3. Orders, returns and customer support

  4. 4. Account health and policy awareness

  5. 5. Amazon operations mini-project

5. Week 5 — Amazon Advertising and Growth

Five practical lessons, ending with the Week 5 integrated challenge: Build a weekly seller dashboard.

  1. 1. Amazon Ads concepts

  2. 2. Keyword and product targeting

  3. 3. Budget, bids and break-even thinking

  4. 4. Search-term optimization

  5. 5. Build a weekly seller dashboard

6. Week 6 — eBay Setup and Listings

Five practical lessons, ending with the Week 6 integrated challenge: Listing and business-policy simulation.

  1. 1. eBay registration and Seller Hub

  2. 2. Product research tools and workflow

  3. 3. Titles, item specifics and categories

  4. 4. Photos, descriptions and condition

  5. 5. Listing and business-policy simulation

7. Week 7 — eBay Operations

Five practical lessons, ending with the Week 7 integrated challenge: eBay store simulation.

  1. 1. Pricing and offers

  2. 2. Shipping and international selling concepts

  3. 3. Orders, returns and disputes

  4. 4. Performance and feedback

  5. 5. eBay store simulation

8. Week 8 — Etsy Setup and Listings

Five practical lessons, ending with the Week 8 integrated challenge: Digital and made-to-order workflow.

  1. 1. Pakistan Etsy Payments and Payoneer readiness

  2. 2. What can be sold and policy fit

  3. 3. Shop branding and sections

  4. 4. Create a compliant listing

  5. 5. Digital and made-to-order workflow

9. Week 9 — Etsy Search and Promotion

Five practical lessons, ending with the Week 9 integrated challenge: Complete an Etsy shop audit.

  1. 1. How Etsy search works

  2. 2. Keywords, tags and titles

  3. 3. Conversion-focused photos and descriptions

  4. 4. Etsy Ads concepts and budget control

  5. 5. Complete an Etsy shop audit

10. Week 10 — Cross-Marketplace Systems and AI

Five practical lessons, ending with the Week 10 integrated challenge: Listing SOP and quality-control workflow.

  1. 1. Build a product master sheet

  2. 2. AI-assisted product and competitor research

  3. 3. AI-assisted listing copy

  4. 4. AI image and content planning

  5. 5. Listing SOP and quality-control workflow

11. Week 11 — Operations, Finance and Customer

Five practical lessons, ending with the Week 11 integrated challenge: Weekly business review.

  1. 1. Pricing, currency and margin

  2. 2. Multichannel inventory

  3. 3. Customer-service messages

  4. 4. Fraud, security and intellectual-property risk

  5. 5. Weekly business review

12. Week 12 — Final Marketplace Capstone

Five practical lessons and an integrated weekly checkpoint.

  1. 1. Business and marketplace strategy

  2. 2. Catalog and listing asset pack

  3. 3. Operations and advertising plan

  4. 4. Marketplace simulation and audit

  5. 5. Final presentation, portfolio and skills review

Upcoming batches

No batch is published for this course yet

Contact Admissions to discuss the next available batch or your preferred schedule.

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Practical learning and projects

  • Unit economics, fees and margin model
  • Build a product-validation scorecard
  • Amazon listing simulation
  • Amazon operations mini-project
  • Build a weekly seller dashboard
  • Listing and business-policy simulation
  • eBay store simulation
  • Digital and made-to-order workflow
  • Complete an Etsy shop audit
  • Listing SOP and quality-control workflow
  • Weekly business review

Prerequisites

  • No specific admission requirement currently.

Who teaches this

Your instructor

Instructor information for this course will be announced. Admissions can tell you who is scheduled to teach an upcoming batch.

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