Capital Skill Works

Digital Marketing

Digital Marketing & Growth with AI

Learn how to attract customers, create campaigns, run digital advertising and measure business growth using modern marketing platforms and AI.

Duration
12 weeks / 60 teaching days (3-month intensive)
Level
Beginner to Job-Ready
Learning mode
Physical
Course fee
PKR 27,000
Monthly fee
PKR 9,000 per month
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Illustration of a workspace with campaign and audience dashboards on screen

Course overview

12 weeks / 60 teaching days (3-month intensive). Practical model: 90% hands-on lab / 10% focused theory.

Capstone: A complete 30-day integrated growth campaign including strategy, organic content, paid-media build, funnel, measurement, reporting simulation and client presentation.

Completion standard: Minimum 80% attendance and submission of at least 80% of daily practical evidence. Pass the final capstone using the instructor QA rubric; incomplete templates alone do not count as a capstone. Demonstrate the final work live and answer practical troubleshooting questions. Submit an organized portfolio/case study that explains the problem, process, final output and lessons learned.

What you will learn

  • Build a measurable marketing strategy from customer research and funnel goals.
  • Plan and produce organic content systems and campaign creatives.
  • Build training-mode Meta and Google Ads campaigns with measurement plans.
  • Use SEO, GA4, UTM tagging and conversion analysis to make optimization decisions.
  • Present a professional client campaign plan, report and portfolio case study.

Who should join

  • Aspiring marketers
  • Business owners
  • Social media managers
  • Freelance campaign operators

Tools and technologies

  • Meta business tools
  • Google Ads
  • GA4
  • Search Console
  • Google Business Profile concepts
  • Email/CRM tools
  • Spreadsheets
  • AI assistants

Complete curriculum

1. Week 1 — Marketing Strategy Foundations

Five practical lessons, ending with the Week 1 integrated challenge: Campaign plan and KPI framework.

  1. 1. Orientation, goals and funnel thinking

  2. 2. Customer research and persona evidence

  3. 3. Competitor analysis

  4. 4. Offer and positioning

  5. 5. Campaign plan and KPI framework

2. Week 2 — Branding and Content Planning

Five practical lessons, ending with the Week 2 integrated challenge: Short-form video scripts.

  1. 1. Brand voice and content pillars

  2. 2. Build a 30-day content calendar

  3. 3. Hooks, captions and calls to action

  4. 4. Creative briefs

  5. 5. Short-form video scripts

3. Week 3 — Organic Social Media

Five practical lessons, ending with the Week 3 integrated challenge: Organic analytics and reporting.

  1. 1. Facebook and Instagram business presence

  2. 2. Publishing and community management

  3. 3. Reels workflow

  4. 4. LinkedIn personal-brand workflow

  5. 5. Organic analytics and reporting

4. Week 4 — Meta Ads Foundations

Five practical lessons, ending with the Week 4 integrated challenge: Build a complete draft Meta campaign.

  1. 1. Meta advertising ecosystem and business assets

  2. 2. Campaign objectives and funnel alignment

  3. 3. Audience strategy

  4. 4. Ad creatives and copy

  5. 5. Build a complete draft Meta campaign

5. Week 5 — Meta Measurement and Optimization

Five practical lessons, ending with the Week 5 integrated challenge: A/B testing and optimization.

  1. 1. Pixel, dataset and event concepts

  2. 2. Lead-generation campaigns

  3. 3. Retargeting strategy

  4. 4. Reporting metrics and diagnostics

  5. 5. A/B testing and optimization

6. Week 6 — Google Ads

Five practical lessons, ending with the Week 6 integrated challenge: Build and audit a search campaign.

  1. 1. Campaign structure and search intent

  2. 2. Keywords, match types and negative keywords

  3. 3. Search ads and assets

  4. 4. Bids, budgets and conversion economics

  5. 5. Build and audit a search campaign

7. Week 7 — SEO and Search Visibility

Five practical lessons, ending with the Week 7 integrated challenge: Search Console and technical SEO audit.

  1. 1. How search works and search intent

  2. 2. Keyword research and page mapping

  3. 3. On-page SEO

  4. 4. Local SEO and Google Business Profile concepts

  5. 5. Search Console and technical SEO audit

8. Week 8 — GA4 and Conversion Optimization

Five practical lessons, ending with the Week 8 integrated challenge: Build a marketing dashboard and report.

  1. 1. GA4 property and data-stream concepts

  2. 2. Traffic acquisition analysis

  3. 3. Events, conversions and UTM tagging

  4. 4. Landing-page conversion optimization

  5. 5. Build a marketing dashboard and report

9. Week 9 — Email, CRM and Funnels

Five practical lessons, ending with the Week 9 integrated challenge: Automation and follow-up.

  1. 1. Lead magnet and list-building workflow

  2. 2. Welcome email sequence

  3. 3. Segmentation and lifecycle messaging

  4. 4. CRM pipeline

  5. 5. Automation and follow-up

10. Week 10 — AI for Marketing

Five practical lessons, ending with the Week 10 integrated challenge: Marketing automation mini-project.

  1. 1. AI-assisted customer and competitor research

  2. 2. AI-assisted copywriting

  3. 3. AI creative and video ideation

  4. 4. AI-assisted analysis and reporting

  5. 5. Marketing automation mini-project

11. Week 11 — Client Campaign Sprint

Five practical lessons, ending with the Week 11 integrated challenge: Optimization meeting simulation.

  1. 1. Discovery and marketing audit

  2. 2. Build a 30-day client plan

  3. 3. Produce campaign assets

  4. 4. Launch-readiness checklist

  5. 5. Optimization meeting simulation

12. Week 12 — Final Marketing Capstone

Five practical lessons, ending with the Week 12 integrated challenge: Final pitch, portfolio case study and skills review.

  1. 1. Capstone strategy and KPI plan

  2. 2. Build organic and paid campaign assets

  3. 3. Build measurement and funnel system

  4. 4. Performance simulation and optimization decisions

  5. 5. Final pitch, portfolio case study and skills review

Upcoming batches

No batch is published for this course yet

Contact Admissions to discuss the next available batch or your preferred schedule.

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Practical learning and projects

  • Campaign plan and KPI framework
  • Short-form video scripts
  • Organic analytics and reporting
  • Build a complete draft Meta campaign
  • A/B testing and optimization
  • Build and audit a search campaign
  • Search Console and technical SEO audit
  • Build a marketing dashboard and report
  • Automation and follow-up
  • Marketing automation mini-project
  • Optimization meeting simulation
  • Final pitch, portfolio case study and skills review

Prerequisites

  • No specific admission requirement currently.

Who teaches this

Your instructor

Instructor information for this course will be announced. Admissions can tell you who is scheduled to teach an upcoming batch.

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